Macron’s growth in the U.S. sports market marks another prestigious step, with the Italian brand’s presence at what is considered “the largest gathering of soccer coaches in the world.” In fact, Macron will have its own space at the 2025 edition of the ‘United Soccer Coaches Convention’, the largest and most important soccer-related convention in the United States, scheduled to take place in Chicago from January 8 to 12. An event at which all the world’s major brands will be present, as well as key decision-makers from college and Academy teams in North America.
The United Soccer Coaches Convention now has more than 80 years of history. It was December 1941 when a group of coaches started the National Soccer Coaches Association of America. Over the years, this organization has grown to become the largest of its kind in the United States of America and, to date, has gathered 30,000 members. Men and women who dedicate their professional lives to teaching, promoting, improving and developing the soccer movement in the USA. During the five-day convention, coaches and managers of all levels meet, exchange ideas, and have the opportunity to see and try the best equipment and technical garments dedicated to the world of soccer.
Macron represents an international benchmark in teamwear and technical apparel. In fact, according to the latest UEFA ranking, it is among the top four brands in Europe for technical sponsorship in soccer. Clubs and federations at the highest level and from around the world have chosen Macron, including leading partners in North American soccer such as CONCACAF, Canadian Premier League, Miami FC, and CT United FC. In this sense, the United Soccer Coaches Convention becomes an opportunity for Macron to further introduce itself to the vast world of U.S. soccer and all its players. In fact, thanks to the recent opening of Macron USA’s new headquarters in Bridgeport, Connecticut, the Italian company stands as an ideal interlocutor for the entire U.S. soccer movement, thanks to the experience, expertise and professionalism that, combined with passion and creativity, allow it to respond to the needs of clubs, university teams and soccer academies of all levels.
“Consolidating and expanding our presence in the U.S. sports market is one of Macron’s 2025 goals. – said Gianluca Pavanello, CEO of Macron – Taking part, for the first time, in the United Soccer Coaches Convention, I believe it is a great opportunity to further familiarize the soccer movement and insiders with the quality and technicality of our garments, along with the value that a technical partnership with a company like ours represents. Soccer in the U.S. has experienced impressive growth in recent years, and we want to be part and protagonist of it.”
Macron will be present at booth number 526, where it will be possible to discover the entire new 2025 collection dedicated to soccer.
