Macron Stores are created according to a unique concept with a coherent, clear and well-structured layout covering three formats.
RETAIL AREA: dedicated to B2C sales and divided into different categories (run & train, athleisure and technical products) to display the company’s entire production, including pro-clubs merchandising and accessories.
TEAMWEAR SHOWROOM: a separate and comfortable space dedicated to clubs, where customers can see samples and appreciate the range and quality of the Macron products in an organised and logical way, allowing the clubs to see their “live” choices and options together to make an informed choice.
PERSONALIZATION LAB: where the products are customized (patches, names, numbers, sponsor logos, etc). Macron Stores are strategically located outside city centres, with easy access and plenty of parking spaces, mainly in or near retail parks and/or sports areas.
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