The new Virtus Segafredo Bologna 23-24 shirts for the LBA Serie A and Euroleague

The new season for Virtus Segafredo Bologna is ready to roll. In the coming days, in Brescia, on the occasion of the Frecciarossa Supercoppa 2023, yet another challenge will begin against EA7 Emporio Armani Milano. In the first week of October, the team will be making its début in the LBA Serie A division away game against Givova Scafati followed by the first Euroleague match against the Lithuanian club, Žalgiris Kaunas. 

All the matches will witness the ‘V Nere’ take to the court sporting the new match kits made by Macron, which combine traditional colours and elegant design with a specific message for sustainability and respect for the environment since they are made of Eco Fabric, 100% polyester made from recycled plastic.

23-24 LBA GAME SET

The LBA Serie A Game Set envisages a black ‘Home’ shirt with a crewneck and armholes with a dark grey trim, a colour that also distinguishes the two wide vertical bands on both the front and back of the shirt, gradually fading in colour towards the top. These bands conceptually represent the famous “two towers” in Bologna, the Asinelli Tower and the Garisenda Tower. Two fine vertical red lines on the sides mark a wide white band featuring the word Virtus repeatedly in pale grey inside. The inside label is customised with the colours and logo of the Virtus Segafredo Bologna club together with the wording IN ALTO STAT VIRTUS, along with the Macron logo and the words ‘Designed in Bologna’, certifying that the garment is conceived, designed and developed at the headquarters of the team’s technical sponsor.

The Macron Hero logo appears on the right of the chest and the Virtus Segafredo Bologna logo on the left, both silicone printed in white. The wording EST.1929 - the date the club was established - is dye-sub printed in white at the back of the neck. The black shorts replicate the exact layout of the shirt with two large dark grey vertical bands and red lines on the sides featuring the word Virtus inside the white band, a word which also appears in white in the centre of the waistband.

The Away version is white with a crewneck and armholes with a light grey trim. In this case too, the shirt features the two wide vertical bands on the front and back in light grey. Two fine vertical red and light grey lines on the sides play host to a black band featuring the word Virtus in grey inside. The inside label is customised in the same way as the Home shirt and the inscription EST.1929 is printed in black on the back of the neck. The white shorts feature the same graphics as the shirt and the word Virtus in the centre of the waistband in black.

23-24 EUROLEAGUE GAME SET

As for the Euroleague Game Set, the black ‘Home’ shirt and the white ‘Away’ shirt feature a stylish vertical stripe pattern consisting of pairs of lines (white in the black version and black in the white version) which fade in colour towards the top. The crewneck and armholes are white, as is the band on the sides of the shirt. The club logo is silicone printed on the right breast, with the Macron Hero just underneath it, whereas the Turkish Airlines Euroleague patch is applied on the left. The Italian flag is printed on the back of the neck. The word BOLOGNA is on the hem of the back of the shirt. The inside label is customised with the colours and logo of the Virtus Segafredo Bologna club together with the wording IN ALTO STAT VIRTUS, along with the Macron logo and the words ‘Designed in Bologna’. The black shorts for the Home kit and white for the Away kit mirror the graphic layout of the shirts with pairs of vertical lines in a contrasting colour and the word Virtus in the centre of the waistband.

23-24 WOMEN’S GAME SET

The women’s Virtus Segafredo Bologna match kits for both the championship and Euroleague were also presented. The LBA Game Set entails an all-black ‘Home’ shirt with a V neck and armholes with a white trim. Just like the men’s version, the inside label is customised with the logo and colours of the club, the wording IN ALTO STAT VIRTUS, the Macron logo and the wording ‘Designed in Bologna’. The Macron Hero logo appears on the right of the chest and the Virtus Segafredo Bologna logo on the left, both silicone printed. The wording EST.1929 is printed in white at the back of the neck. The shorts are black. The ‘Away’ shirt is white with neck and armholes featuring a fine black line and white shorts. As regards the Euroleague Game Set, both shirts feature the same layout as the championship shirts, the only difference being on the chest, with the Italian flag above the Macron Hero and the logo of the club in the centre. Further below, in the centre of the shirt, the word VIRTUS in white in the black version, in black in the white version. In this case too, the year the club was established is printed on the back of the neck: EST.1929.

All the shirts are Regular fit and are made with Eco-Micromesh fabric with Eco Mesh inserts which guarantee light weight and outstanding breathability. The new shirts are on sale from today and can be purchased, along with all the other garments made by Macron for Virtus Segafredo Bologna, from the Macron Sports Hub in Bologna, from all authorised outlets and from the section of the macron.com website dedicated to the club.