Partnership between Macron and Lamborghini automobiles kicks off

Macron and Automobili Lamborghini have announced a partnership that will see the House of Sant'Agata Bolognese and the leading sportswear company join forces in the name of quality, innovation, performance and Italian style. The first chapter of this collaboration, which over time will be enriched with further initiatives, is for Squadra Corse, Automobili Lamborghini's Motorsport department.

Macron will accompany Automobili Lamborghini for three seasons, dressing the Lamborghini Squadra Corse staff in support of the Lamborghini Super Trofeo championships and the Lamborghini Iron Lynx Team engaged in the FIA WEC World Endurance Championship and the IMSA Sportscar Championship in the Hypercar/GTP class. The Lamborghini Squadra Corse team will be provided with Macron clothing and apparel that is high-tech, comfortable, with attention to detail and fully expresses the sporting identity of an iconic brand. The uniforms will be made from technical and functional fabrics designed to guarantee high performance.

Macron will also be the licensee of the replica version of the Squadra Corse collection on sale worldwide.

The partnership between the two brands was born on the basis of concepts such as competition, teamwork and overcoming one's limits, common denominators of the vision of Automobili Lamborghini and Macron that, through this agreement, has found a perfect synthesis. Two realities that, in addition to the constant pursuit of excellence, proudly share the belonging to the territory and to their roots, despite their international vision that allows the two companies to export the value of Made in Italy at a global level. It is no coincidence that the industrial districts in which Automobili Lamborghini and Macron were born and developed, the "Motor Valley" and the "Sports Valley", represent a leading point of reference in the world in terms of entrepreneurial ability, professionalism, passion and creativity.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, says: "This partnership is a natural destination for us towards the world of sport that, in Lamborghini, is represented by the Motorsport sector. The aim is to create, together with Macron, a great teamwork and to share in the future successes that we hope will come out of this collaboration".

"We are happy to announce this partnership with a brand that represents Italian excellence in the world," said Gianluca Pavanello, CEO of Macron. "I am very pleased to announce our partnership with Automobili Lamborghini S.p.A., a brand that embodies Italian excellence on the world stage. Our two companies, both originally from Emilia-Romagna, share a deep connection with this extraordinary region. We are united by a commitment to performance, a deep appreciation for beauty and a passion for work culture. These shared values guide everything we do. This new clothing collection is a perfect expression of these shared values, in which attention to detail is the keystone of a philosophy that unites us and perfectly showcases the best of our Italian style”.