MACRON IS THE NEW TECHNICAL SPONSOR OF THE ALBANIAN BASKETBALL FEDERATION

Macron has just announced a new agreement with an important national federation. The Hero company, the international leader in teamwear, is the new technical sponsor of the Albanian Basketball Federation. As a result, the men’s and women’s national teams will be wearing the Italian brand’s technical clothing starting from the next international matches.

The Federata Shqiptare e Basketbollit (FSHB) was formed in 1945 and has been affiliated with FIBA since 1947. The Federation has its HQ in Tirana and runs the men’s and women’s national teams. The men’s team reached the European basketball championship in 1947 and again in 1957. Macron will be providing the FSHB with match kit and other technical clothing with the quality and technology typical of all Macron products, and with a unique, exclusive design. The merchandising range developed for the FSHB will be sold through the Macron Store in Tirana.

“We are delighted to welcome the FSHB into the growing family of basketball federations that we support as technical sponsor,” declared Francesco Ventura, Macron Area Manager. “Along with football and rugby, basketball is a commercially strategic sport for us, with a really interesting customer base. We look forward to helping the Albanian Basketball Federation and its national teams to develop and are delighted to supply their match kit and a range of merchandising that reflects the history, symbols and identity of the country the teams represent on court .”