MACRON IS THE NEW SPONSOR OF THE BBV, THE BAVARIAN BASKETBALL FEDERATION

Macron continues to expand its presence in the German market, and specifically in the world of basketball, and announces a new technical partnership with the Bayerischer Basketball Verband, the Bavarian Basketball Federation, under which all of Bavaria basket clubs and sport clubs that have basketball departments are organized.

Set to start with the 2021-22 season, Macron will dress 6 teams from the 1st and 2nd men’s series and 4 teams from the 1st and 2nd women’s series.

Starting from next July 1st, the Italian brand will be the official and exclusive technical provider of the Federation, dressing referees, regional selections and federal staff.

Macron will also create a BBV merchandising line. The agreement falls within the strategy of the Italian company, a leader in the production and sale of teamwear, focused on delivering high quality products created with respect to the criteria of environmental sustainability and meant to last. One of the goals of the agreement will be to offer the best possible apparel and service not only to the association but also to the Bavarian amateur and semi-professional basketball clubs, which will have their local point of reference at the Macron Store Bamberg.