“Honor the red and the blue”. The new "Home" and "Away" kits of Bologna FC 1909

Can all the seasons in the life of a football fan be compressed into the memories and emotions expressed by their team’s colours? Ask any supporter of Bologna FC 1909, and the answer will certainly be ‘Yes’. Red and blue blood flows through the veins of all those associated with this club and its glorious history. Each new season comes with a new shirt that takes its place in the lives of the Red and Blue supporters. The new Home and Away shirts for the 2023-24 season will be no exception.

Both embody a combination of tradition and innovative styling. The designs are inspired by the world of fashion, just like those of the club’s 22-23 kits, but characterised by an all-over diagonal pattern of BFC logos. Club and technical sponsor have also renewed their support for sustainability and the environment by choosing to produce both kits from Eco Fabric materials derived entirely from recycled plastic.

The new ‘Home’ shirt has a blue, knitted polo neck with a V insert. The shirt has four vertical red and blue bands, inside which Bologna FC 1909logos appear in tone on tone embossed graphics. The sleeves are blue with red trim. The inside neck label is customised with the words “LO SQUADRONE CHE TREMARE IL MONDO FA” (the team that makes the world tremble), the Macron logo and the claim ‘Designed in Bologna’ certifying that the garment is conceived, designed and produced at the technical sponsor’s Bologna headquarters. The club’s motto, “WE ARE ONE” is printed in red at the back of the neck. The Bologna FC 1909 logo appears on the left of the chest and the Macron Hero on the right, silicone printed in white. In the center of the shirt, in white, is the logo of the club's new main partner, Saputo. The shorts are white with diagonal stripes, in red down the front of the right leg and in blue down the back of the left leg. The socks are blue with the word “BOLOGNA” on the shin and a “V” on the calf, both in red.

The ‘Away’ version is white with a knitted polo neck. The same original pattern of embossed logos is found on the sleeves, which have red trim on the right and blue on the left, and at the back of the neck too. The “Away” shirt features a red and blue diagonal band with a thin white line running from the left shoulder all the way to the bottom. The band is interrupted only at chest height by the space dedicated to the main partner Saputo. The inside label is customised in the same way as in the “Home” shirt and this garment too has a back yoke marked with the motto “WE ARE ONE” in red. The logo of Bologna FC 1909 is positioned in the centre of the chest to keep clear of the diagonal band, while the Macron Hero logo is silicone printed in blue on the right. The shorts are blue with a diagonal red band down the legs, front and back. The socks are white with a blue top, the word “BOLOGNA” in blue on the shin and a red “V” on the calf.

Both new shirts for 2023-2024 are Body Fit garments. Likewise, both are made mainly from Eco Fabric, from Eco Sirena Light in particular, with an Eco Micromesh panel in the back for improved lightness and breathability. Starting today, the new kits can be pre-ordered online from bolognafcstore.com and macron.com online stores. They will soon also be available from the Official Store of Bologna FC 1909 and from Macron Sports Hubs.