Sampcity, the new Sampdoria Concept Store

A 'blucerchiata' city within the city. In the heart of Genova, in Via XX Settembre 252 r, Sampcity, UC Sampdoria’s new concept store, was inaugurated today. A space to which Macron, the Hero company, contributed in developing the project, as well as furnishing and constructing the space.

The club store is 300 square meters in 'circled blue' colours that spread over three floors. In addition to the shop with Macron's clothing and merchandising collections, the concept store is equipped with a Service Center, ticket office, events area, bar, and restaurant.

Gianluca Pavanello was also present at the inauguration. "Football in Europe is lived and experienced at 360°. Sampcity is an example of how a club can offer its fans a place where they can fully live their passion for their colours, creating a true sense of community. A global vision by Sampdoria both from a commercial and a communication point of view and in which we are happy to play an active part".