Environment, equality and cultural identity: the three causes embraced by Vitória S.C. in their 23-24 shirts

The players who wear the colours of Vitória Sport Clube feel a strong sense of belonging to the cultural values and identity of Guimarães. This historic Portuguese club plays in the country’s Primeira Liga and has won a place in the preliminary rounds of the UEFA Europa Conference League. Cultural identity, history, and a sense of belonging are clearly portrayed by the new match kits that Macron, technical partner to the club, has manufactured. The new kits are made in Eco Fabric, a polyester material derived entirely from recycled plastic. They therefore combine excellent quality and performance with a clear message of sustainability and respect for the environment.

The ‘Home’ shirt of Vitória SC is white with a polo neck closed by three black buttons. A thin black line also runs around the sleeve cuffs. The inside neck label is customised with the colours and logo of the club, the Macron logo and the words ‘Designed in Bologna’, certifying that the garment is conceived and developed in the Emilian capital. The club’s ‘Home’ shirt is characterised by three tone on tone, embossed graphic bands running around the middle that contain symbols that represent the three causes that Vitória SC embraces: environment preservation, racial and gender inequality and cultural identity of the city of Guimarães, the historical centre of which has been declared a World Heritage site by Unesco. The Macron Hero is silicone printed on the right of the chest. The badge of Vitória SC on the left. A relief badge at the back of the neck that symbolizes all the causes.  The shorts are black with white side bands. The socks are white with a black stripe around the middle and top. The shirt is made from Eco Softlock.

The ‘Away’ shirt is in ‘total black’ and has a crew neck with anthracite grey trim. The front and sleeves feature embossed graphics depicting a map of the city of Guimarães. The inside neck label is customised in the same way as on the ‘Home’ shirt, and the back of the neck is again decorated with a badge containing the causes. The shorts are white with black bands at the sides. The socks are black with an anthracite grey stripe around the middle and a white band at the top. This shirt is made from Eco Piola fabric.

The colour of the ‘Third’ shirt is a bright fluo orange. The V neck and sleeve cuffs are trimmed in black. The front and sleeves feature an embossed armour motif made up of the letter ‘V’ of Vitória Guimarães. The inside neck label and the badge at the back of the neck are identical to those of the previous two kits. The Macron Hero appears in black on the right of the chest, and the club’s badge on the left. The shorts and socks are in fluo orange like the shirt. This shirt too is made from Eco Piola.

Like all the garments in Macron’s collection for Vitória S.C., the new kits will be available soon for purchase from the macron.com website.