A MESSAGE OF SUSTAINABILITY AND A TRIBUTE TO THE BLACK MAMBA DEFINE PALLACANESTRO REGGIANA’S NEW SHIRTS

A small detail can tell many things. Pallacanestro Reggiana and Macron, from this year sponsor of the team from Reggio Emilia, have presented the jerseys for the new season. The particular design and graphic detail of these jerseys also represent a tribute to the memory of Kobe Bryant – the basketball legend who carried Reggio Emilia in his heart.

Macron has always combined the quality and technicality of its materials with the ability to make the match kits it creates for its clubs unique and exclusive, highlighting their symbols and history and often inserting a specific detail that evokes strong emotions. The shape and design of the neckline of both the 'Home' and 'Away' jerseys resemble that of the Los Angeles Lakers' jersey worn and made even more famous by Kobe Bryant with his iconic No. 24.

The new Pall. Reggiana Eco-Fabric jerseys, in 100% polyester made from recycled plastic and certified by the Global Recycled Standard, also send a clear message of sustainability and respect for the environment. Macron strongly believes in sustainability, applying to its production high-profile technological choices in a conscious effort to respect and protect the environment. An opinion and choice shared and adopted by Pallacanestro Reggiana.

The new 'Home' is white with red neckline and sleeves. Red is also the vertical band on the sides, accompanied by two thinner lines. The club's colours and logo are used to customise the backneck. The home kit also features tone-on-tone graphics of the Pallacanestro Reggiana logo on the front of the jersey. On the chest, on the right, in red, is the Macron Hero, the logo of the Italian brand, on the left, heart-side, is the Pallacanestro Reggiana crest and a little higher up is the special logo for the 50th anniversary of the Basketball League, celebrated last year.

The 'Away' version is red and has the same graphic and layout characteristics as the 'Home' version. The jersey's neckline has the same design as the jersey worn by Bryant on the Staples Center floor. In this case, the borders are white, as is the vertical band on the side of the jersey. On the front, tone on tone, are the graphics with the club's logo. The Macron Hero and the Pallacanestro Reggiana crest on the chest are in white.