ASM CLERMONT AUVERGNE’S NEW ECO-FABRIC SHIRTS CHANNEL 110 YEARS OF HISTORY

Fresh from an excellent season in the Top 14, France’s top rugby division, ASM Clermont Auvergne and Macron have unveiled the brand-new kits that will be worn by “ les Jaune et Bleu” next season.

The new kits are designed to celebrate the club's 110th anniversary and as such stay true to its traditions and colours. Yet as well as yellow and blue, the new kits from Macron – a global leader in the teamwear sector and the technical sponsor of the team since last season – also incorporate some important green principles. The kits have been created using Eco-Softlock, a 100% polyester material made from recycled plastic and certified according to the Global Recycled Standard. And the French club and its fans will already have had the chance to get a touch of the material last year, in the form of the replica 2020/21 third jerseys.

The new home shirt is yellow with a pair of blue stripes running horizontally, plus blue trim and a white polo collar. A label is positioned on the back of the neck featuring the same graphic used for the new third kit (a mass of broken yellow and blue lines), as well as the ASM Clermont Auvergne logo. The Macron Hero logo is embroidered in yellow on the right breast, while the club crest appears over the heart on the left. On the rear of the shirts at the top are the dates 1911-2021, while the letters ASM – which stand for Association Sportive Montferrandaise – are positioned at the bottom in an embossed, tone-on-tone graphic.

The Away shirt features the same design as the Home shirt, but uses blue for the base colour with yellow strips and trim. The Macron Hero in yellow and the club crest are positioned on the breast. The dates 1911-2021 are positioned on the rear of the shirts at the top, while the letters ASM are embossed at the bottom.

Last but certainly not least, the Third kit is white with a blue polo collar. It features a distinctive design made up of a mass of broken yellow and blue lines, which cover the entirety of the front section, sleeves and shoulders. This design reappears at the back of the neck too. The Macron Hero and the ASM Clermont Auvergne crest are embroidered on the breast. The dates 1911-2021 are positioned on the rear of the shirts at the top, while the letters ASM are embossed at the bottom as part of a tone-on-tone graphic.

The kits are a celebration of the colours and history of the French club, but they also send out an important message about the importance of sustainability and environmental awareness. Macron is a huge sustainability champion and adopts green principles in all its operations, as well as incorporating state-of-the-art technology into its production processes to ensure that the environment is looked after with ASM Clermont Auvergne equally passionate about these green causes.