Welcome to macron
Who we are
Macron is a European leader company in the production and sale of sportswear, operating in four main business areas: teamwear - sportswear and accessories for team sports (football, rugby, basketball, volleyball, baseball, handball, futsal, running); merchandising - official kits, free time products and accessories for the supporters of the clubs sponsored by Macron; strrunning & fitness - technical apparel for individual runners and for training sessions in the gym; athleisure – sports inspired apparel for leisure time, for those who wish to wear Macron even outside pure sports activities. Macron owes its success to the capacity of interpreting the needs and demands of those who do sport, developing high quality and technicality products.
Macron strongly believes in the values of hard work and constant improvement. Sport requires effort, sweat and strong will, and Macron knows it. Bearing in mind this philosophy, Macron has entered the sports world as a small yet strong player. Since then, Macron has been growing at a very fast pace,supporting teams, sportsmen and women at all levels, working hard to supply them with the best technical products to help improve their performances. Our will is our strength. Work Hard. Play Harder.
A strong growth
From an entirely Italian clientele, Macron now distributes 30% of its products in Italy and the remaining 70% to the rest of the world. The turnover has grown significantly year after year: Macron is now one of the sportswear brands with the most rapid growth in Europe.
Macron in numbers today
How a product is conceived
Market surveys and trend studies.
Study and research of fabrics and accessories.
In the case of sponsored clubs: study of the history of the team and research of inspirational images.
Definition of style and colours by means of graphic renderings.
Study of pattern development to valorise the athletes’ figure.
Digital creation of the model: from the graphic rendering to the CAD realization of the base size.
Virtual 3D prototyping: dressing of a virtual model during the modelling stage, allowing the checking of proportions and the fitting (in all sizes), optimizing stages of prototyping and reducing the processing time.
Achievement of first prototype. Fitting test. Quality control and development of the size set.
Definition of artwork and specs. Pre-production sampling.
Quality, sewing details, choice of accessories and graphics (patches, embroidery, badges, labels)
Continuous research of new technical materials to meet the performance needs of the different sports.
For best service, the inner divisions of Macron collaborate with a constant synergy to offer their clients the best logistic support and integrated solutions to cover the full chain. All of the distribution of the Macron products is managed in two highly technological warehouses in Bologna and Monselice (near Padua) where up to 50,000 units are handled daily, thus reducing delivery to many place to just two days. This makes Macron one of the most up-to-date companies in Europe.
kit assistance programme
Macron is the official partner in the UEFA Kit Assistance Scheme. The scheme was set up by UEFA’s Top Executive Programme to assist smaller football associations. Macron won the UEFA tender in 2017 to design and produce unique collections in collaboration with each association. For the first two years, at least the men’s national A-teams and the Under 21 teams of as many as eight associations (Andorra, Armenia, Belarus, Cyprus, Faroe Islands, Liechtenstein, Luxembourg and San Marino) will proudly wear Macron starting in April 2018.
Macron and Parma Marathon will continue their partnership for the next three years further cementing the relationship that has developed between the leading active sportswear company and the ever more important stop on the national and international running scene.
The new Macron Running SS 2019 and Macron Athleisure SS 2019 collections take inspiration from Techno Art and, like the latter, draw on the world of art and design.
The new partnership will begin on 1 June 2019 with the Club joining forces with one of the major players in the technical sportswear market, as Macron has recently risen to third place in the UEFA technical sponsorship rankings.
Another famous club with great tradition of German football becomes part of the Macron family: the KSC Karlsruhe.
Levante U.D., the historic and most ancient club of Valencia playing in the Spanish Liga, and its technical sponsor Macron announced the renewal of their technical sponsorship agreement for 3 more seasons.
Paok FC is delighted to confirm that Macron will continue to be the main sports kit supplier for the next four years. The renewal of the deal will see the club’s relationship with Macron extend to the end of 2022-23 season.