Kozármisleny FC puts love at the centre of a global award-winning video

In a small town in the Hungarian countryside, as the sun sinks below the horizon, an elderly couple drinks a toast with a glass of cool white wine while looking into each other’s eyes. The love between them is almost tangible. Mr. and Mrs. Takács have been married for 55 years and also share a love for the colours of Kozármisleny FC, the local football club that plays in the second division of the Hungarian championship. The couple attends every game in the Alkotmány tér stadium to demonstrate their passionate support for their team. The Takács are the stars of an enchanting and particularly creative video that the Hungarian club has produced for the International Day of Older Persons, focusing on the couple’s long-lasting love for each other and for the colours of the team they have always supported. As Mr. Takács explains, it takes love to make a great team in real life and on the pitch.  

Knowing how to communicate passion and belonging

The video, entitled “The Story About Love”, has touched the hearts of Kozármisleny FC supporters and has attracting a great deal of attention from the national and international media, winning one of the most coveted prizes in the world of sports marketing. The Hungarian club’s promotional campaign has been announced as a Bronze Winner of the Clio Awards 2023, an achievement that testifies to the amazing job done. The couple at the centre of the story, no longer young, still proudly wear the shirts of their team as they tell a story that delivers a clear and positive message of love for others and for the colours of the local team. The staff of Kozármisleny FC are not new to this kind project when it comes to communicating the importance of love for the club. Last year, they produced an extremely effective campaign of photographs with a special focus on women.

A small club with a big heart

Kozármisleny is a small town where everybody supports the local football team. Participation among local people is practically complete. Many townspeople work at the club as volunteers because their love for the town goes hand in hand with passion for the team. Such dedicated support leads to impressive results too, because despite the club’s limited budget, in recent years the team has managed to achieve great things, returning to the second division last year and doing extremely well this season. The secret? It’s all a matter of active participation, a real sense of belonging and the shared values that underlie a healthy, close-knit and independent community.

Players as the community’s and their own heroes

For the children of Kozármisleny, the players are role models and heroes. The team represents the local community and every Sunday the players give their all to prove that hard work and team spirit really can achieve ambitious targets. Their passion makes them heroes of the local people and their own heroes too. While waiting for the next game, seated at a table in the garden of their home, the Takács are playing a game of chess, wearing the shirts of Kozármisleny FC, of course. The scene may fade away, but the magic of football remains.