Identity expressed through historic and regional references on Macron’s new Home kit for FC Nantes

A few days after the end of the Ligue 1 2023/24 season, Macron and FC Nantes have revealed the new Home kit for 2024/25 that the ‘Canaris’ will wear for the coming season. The traditional yellow and green of the French club are enhanced by stylish graphics that use the symbols and history of the Brittany region to emphasise the team’s close connections with the city of Nantes. In addition to the club’s colours and symbols, the new kit also delivers a clear message of respect for the environment. The shirts are made from Eco Fabric, a polyester material derived entirely from recycled, post-consumer plastic.

FC Nantes’ 2024/25 ‘Home’ shirt has a knitted crew neck and once again features the club’s traditional yellow and green stripes, but this time in an original diagonal pattern. The green bands in particular are characterised by the tone-on-tone dye-sub graphics depicting the ermine, the ancient heraldic symbol of the Duchy of Brittany that today identifies the club and the town. The ermine symbol clearly expresses the close ties between the club and the Nantes region.

The customised inside neck label features the colours and logo of the club along with the Macron logo and the words ‘Designed in Bologna’, certifying that the garment is conceived, designed and developed at Macron’s Valsamoggia Campus. The Macron Hero and the FC Nantes logo both appear in green on the chest. Embroidered behind the neck are eight green stars, referencing the number of French Championship titles the club has won.

The match kit is completed by yellow shorts with a green band around the leg bottoms – a design element borrowed from the world of basketball. Such blends of styling are becoming increasingly common in today’s football, and help make garments more versatile and better suited to wearing off the pitch.

The socks are in yellow with two diagonal green stripes meeting in the centre. The Slim Fit shirt is made mainly from Eco Softlock with an Eco Micromesh panel in the back and Eco Mesh inserts for less weight and improved breathability. The new ‘Home’ kit, along with all other garments in Macron’s FC Nantes teamwear line can be purchased from the section of the macron.com website dedicated to the club.