MACRON TO KIT OUT A HISTORIC BULGARIAN FOOTBALL TEAM. THE ITALIAN BRAND IS THE NEW TECHNICAL SPONSOR OF CSKA SOFIA
Another top European football club joins the ‘Macron family’. We're talking about CSKA Sofia, the most successful club in Bulgarian football, who will be wearing a kit bearing the Macron Hero brand starting from next season, 2022-2023. The partnership foresees the development of new kit for the club's staff and players, from the youth side up to the first team, along with a dedicated line of clothing and merchandising for fans.
CSKA was formed in 1948 under the auspices of the Bulgarian army's sports association. The team boasts an impressive collection of trophies: it has won the Bulgarian championship 31 times, the Bulgarian Cup 21 times and the Bulgarian Supercup 4 times. The team is a frequent participant in the European competitions and has reached the semi-finals of the European Cup twice and the UEFA Cup Winners' Cup on one occasion. Many great players have worn the jersey of the ‘Chervenite’ or ‘Reds’. Two of the club's most famous players are certainly Hristo Stoichkov (171 games, 114 goals), winner of the Ballon d’Or in 1994 when he led the Bulgarian national team to fourth place in the World Cup in the United States, and Dimitar Berbatov who wore the CSKA jersey while still very young and racked up 65 games and 38 goals.
Macron’s presence in Balkan football has been significantly enhanced by the partnership with CSKA. The new game kit, training kit and merchandising range will feature the style, design, technology and quality that have made Macron the leading brand in teamwear. The club's staff is working closely with Macron's creative department to craft a design, which embodies the colours, symbols, history and traditions of the Bulgarian club.