Macron inaugurates its new Gran Reno Store: the best in sportswear just outside Bologna

Macron has just inaugurated a new store inside Shopville Gran Reno, one of the largest shopping centres in the Bologna area. The store is dedicated to the sale of Macron products with a focus on the brand’s Athleisure, Padel and Run&Train lines but also contains an area that sells the match kits of Bologna FC 1909 and Virtus Segafredo Bologna. A number of players from Bologna FC, Jesper Karlsson and Dan Ndoye, were present at the inauguration and mingled with the public to give autographs and appear in the inevitable selfies.

Shopville Gran Reno is one of the province of Bologna’s longest established shopping centres and is located at Casalecchio di Reno, not far from the Unipol Arena. The area is easily accessible by car and public transport. The complex has been renovated and extended over the years, doubling indoor space and adding prestigious new fashion brands to the offering. Macron Store Gran Reno is the latest addition to the centre.

Inside, the Macron Store is distinguished by metal furnishings and suggestive lighting that create an industrial look and feel with an urban style. The modern, functional and welcoming layout of the store is ideal for browsing the many clothing collections on display. The furnishings, illumination and colour scheme add to the sensation of exploring the natural home of sport and enjoying a uniquely pleasant shopping experience.

“The opening of a Macron Store at Gran Reno is obviously a strategic decision, not only because of the shopping centre’s size and history but also for the opportunity it presents to show sports enthusiasts our best athleisure, padel and running collections alongside merchandise for the supporters of the Bologna clubs we partner. The new store’s layout is designed to fit in perfectly with the renovated interior of Gran Reno. The support for sustainability and the environment that Gran Reno has demonstrated and the opportunities it presents for relaxation and socialising accurately reflect our own philosophy and make this location the ideal choice for promoting our brand and our sportswear lines.” With these words, Francesco Martinelli, Head of Athleisure, Running and Padel at Macron illustrates the strategy behind the new opening.