MACRON NEW TECHNICAL SPONSOR OF THE EMIRATES LIONS

Macron is entering the South African rugby market, further expanding the boundaries of its leadership in the world of the oval ball. The Italian company is the new technical sponsor of the South African rugby club Emirates Lions, which plays in the United Rugby Championship, a prestigious tournament between top clubs in Wales, Ireland, Scotland, Italy and South Africa. Previously known as the Pro14, the tournament saw the entry of four new South African teams, including the Lions.

The Emirates Lions were founded in 1997 but had a heritage that goes further over a century to establish the Golden Lions Rugby Union in 1889. A long tradition and a series of successes that belong to the history of South African rugby. The Lions play their home games at Ellis Park Stadium in Johannesburg, historically one of the homes of rugby in this country.

The multi-year agreement between Macron and the Emirates Lions includes the supply of match kits and all the technical apparel that the Style Office of the Italian brand and the club's staff are already developing to create a unique and exclusive collection.