Macron new technical partner of the Bradford City Bantams

Bradford City AFC and Macron are delighted to announce a lucrative six-year partnership which will see the Italian sports apparel giant become the club’s official kit and retail supplier. The agreement represents the largest of its kind in City’s history, providing a substantial six-figure sum every year. The deal will see Macron take over the running of the club’s retail operation, through Pitch Pro Retail, and manufacture the Bantams’ playing and training kits, as well as leisurewear until the conclusion of the 2027/28 campaign.

The partnership will also spell the inception of the all-new Bradford City Store on South Parade. Its opening, on Tuesday June 14, will coincide with the launch of the club’s 2022/23 home kit. The Hero Company’s recently-launched ‘Macron 4 The Planet’ initiative was positively endorsed by the club, who is on board with the pledge to promote greater environmental sustainability through garments produced in Eco-Fabric - made from 100% recycled plastics, certified by Global Recycled Standard.

The club’s chief executive officer, Ryan Sparks, said: “We are delighted to have agreed a six-year partnership with a brand as forward thinking and ambitious as Macron, who will take our retail operation to a new level and deliver greater revenue from this department than ever before. Macron’s depth is extremely impressive, and the layers of their business are huge in comparison to what we have worked with previously. When you consider the profile and number of clubs they work with globally, the attention to detail given both to the establishment of the partnership and to the design of our kits has been very refreshing, and I am sure our supporters will see this in the official merchandise available from next month.”

“Bradford City is an iconic club with great, unique colours and a fantastic supporter base. I view it as a sleeping giant, rapidly on the rise and with a lot of potential, which is what we were looking for when talks began. – commented Andrea Palilla, Macron’s UK and Ireland country manager – We are confident all the shirts we produce will be very well received by the Bradford City fans and, of course, without saying too much, the club’s colours and specific symbolic details will always be at the forefront of our minds when designing the kits. We are looking forward to what will hopefully be a long and successful partnership with Bradford City AFC.”