Macron is the new technical partner of the Italian Basketball Federation
Another prestigious Italian sports federation has joined the Macron family. For the next four years, starting from 1 January 2023, the Macron Hero logo will appear on the shirts of the national teams fielded by the Italian Basketball Federation. Macron will be supplying the players and staff of the Italian national squads with top-quality, high-tech sportswear characterised by typical, refined Italian styling. Thanks to this new partnership, covering all the technical sportswear needed by the Italian national teams, Macron has once again confirmed its standing as leader in quality teamwear.
The agreement covers the supply of technical sportswear for all the national squads: Senior, Junior and 3x3, men and women. For the next 4 championships, starting next season, the referees involved in national competitions will also be wearing technical clothing by Macron. A rich line of merchandise dedicated to all basketball fans will also be developed in parallel and sold through Macron Sports Hubs, FIP stores and the macron.com and fip.it websites.
The Italian Basketball Federation was formed in 1921 and for over 100 years has represented the very essence of Italian basketball. Its blue shirts have been worn by many great players and coaches who have helped write the history of the sport in Italy. The Italian team has won the European Championships twice and also boasts two Olympic silver medals. After Spain, Italy is the European nation that has won most medals in the European basketball championships: 10.
The history, victories, symbols and sense of belonging of the Italian national sides will be enhanced by new match kits to be revealed soon. The new garments will express the team’s Italian identity through customisation, stylish design and refined details.
“As an Italian company, we are extremely proud to provide technical support for the ultimate expression of Italian basketball – the national team,” declares Gianluca Pavanello, CEO of Macron. “For us, being a partner means contributing to a project in which our teamwear plays a key role. Partnership demands an all-round commitment, in which our professionalism and the quality and technology of our products are complemented by the passion and involvement we put into our work on a daily basis. Italian basketball is facing some important and prestigious challenges and we want Italian Blue to be a winning colour on the court and in the seating, worn by the players, the team and basketball fans in general”.
Giovanni Petrucci, President of the FIP, adds: “The next four years will bring many tough challenges. Italian national teams will be playing in major competitions like the World and European Championships and striving for continuous improvement and qualification for the next Olympics. Off the court too, the FIP is committed to developing and promoting the sport of basketball in Italy. It’s a source of great satisfaction for me to have a company like Macron working alongside us. We share many common values, including an Italian identity combined with an international outlook, commitment to improving the quality of our work and products, and dedication to the causes of the environment and sustainability. A prestigious partnership created in collaboration with Master Group Sport, which has been working alongside the Italian Basketball Federation as a commercial advisor since 2018”.